Problem
6 B2B products. No shared design. Inconsistent workflows.
Engineering wasted hours on duplicate components. Users churned. Growth risked stalling.
Scope & Challenge
6 Products to Align
TARGET, CONNECT, DATACARE, MONITORING, WEB-VISITORS, INTEGRATIONS
“After closing their Series A, Dealfront faced a critical problem: their rapid feature rollout was creating a Frankenstein UX.
Confusing workflows: Sales teams struggled with clunky data visualization, slowing deal cycles.
High churn risk: New users bounced during onboarding due to overwhelming UI.
Scaling costs: Engineering wasted hours fixing inconsistent components (buttons, forms, tables).
Investors expected growth, but design debt threatened to derail it.”
What was Built
Complete design system from zero
Component library
Design tokens and foundations
Documentation and guidelines
Implementation across all products
The Structure
The Process
Audited all 6 products
Built foundational tokens (colors, type, spacing)
Created reusable components
Worked with engineers on implementation
Rolled out product by product
Before/After UX rework
Impact
60% faster UI development
47 button variations → 8 systematic ones
Consistent experience across all products
One update applies everywhere
Result
YoY Growth at ~30%.
Engineers saved weeks. Investors saw scalable growth.