The Challenge
Echobot approached us with two powerful but visually disconnected products: Target and Connect. While functionally strong, both products lacked a cohesive design language and sales-optimized user experience. Their team needed a unified design system that would not only bring visual consistency but also drive measurable sales results.
Product - Target - Showcase
Our Approach
We embarked on a comprehensive redesign project, approaching the challenge holistically:
Discovery & Strategy We immersed ourselves in understanding Echobot's users, sales processes, and business objectives. Through collaborative workshops, user interviews, and data analysis, we identified key opportunities to enhance the product experience.
Sales-Driven Design System We built a custom design system specifically engineered to support sales objectives. This wasn't just about aesthetics - every component was designed to guide users toward key conversion points and highlight value.
Complete UX Reimagining Going beyond visual styling, we restructured core workflows in both Target and Connect to reduce friction, emphasize value, and create natural paths to conversion.
Product - Connect - Showcase
The results
The new design system unified Echobot's product family while dramatically improving the experience:
Unified Product Identity: Target and Connect now share a consistent visual language and interaction patterns, strengthening brand recognition
Streamlined Workflows: Reimagined user journeys reduced time-to-value for new users
Enhanced Sales Tools: Built-in visualization and presentation capabilities help users share insights with stakeholders
Scalable Foundation: The modular design system enables Echobot's team to rapidly develop new features while maintaining consistency
Through our partnership, Echobot transformed their products from functional tools into a cohesive, sales-optimized platform that resonates with users and drives business results.
Reviews
“The design system has transformed how we think about product development. Not only do our products look and feel more professional, but we've seen tangible improvements in user engagement and sales conversions”
Bastian Karweg
https://www.linkedin.com/in/bastiankarweg/